Applications Five Times Greater Than Anticipated by Both Adult and Non-Adult Brands
Palm Beach Gardens, FL (October 24, 2011) – ICM Registry, the company behind the .XXX top-level domain (TLD), today announced it has received has received over 42,000 applications for .XXX domain names since the September 7, 2011 launch of the Sunrise Period with thousands more pouring in each day.
With only five days remaining in Sunrise, during which all registered brand and trademark holders can purchase their corresponding domain names, the number of applications already received is over five times what ICM had anticipated.
“We are very pleased, but not surprised, by this overwhelming response to the availability of .XXX domains,” said Stuart Lawley, CEO of ICM Registry. “The applications have been well balanced between brand owners inside the adult industry and those non-adult brands that want to protect their trademarks.”
The Sunrise period ends this Friday, October 28, 2011, leaving qualified brand owners who have not yet exercised their “Sunrise” rights with five days to do so. Once the Sunrise period expires, any brand owners who want to secure their corresponding .XXX domain name will have to do so through the same process as the other general applicants.
The first opportunity to apply for .XXX domain names for members of the adult entertainment industry who did not qualify as trademark or brand holders during Sunrise, will be the 17-day “Landrush” period, beginning on November 8.
General Availability of all remaining .XXX domain names will begin on December 6, 2011.
About ICM Registry:
ICM Registry, headquartered in Florida, is the registry operator for the .XXX sponsored top-level domain as approved by ICANN in 2011. ICM provides the management and supporting infrastructure for this extension offered via registrars thought the world.
For more information, please visit www.icmregistry.com
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Media Contacts:
Jocelyn Johnson & Loren Pomerantz
Gravitas Communications
jjohnson@gravitas-pr.com, 917-406-5886
loren@gravitas-pr.com, 212-583-1939