ICM Announces the Sale of Mobile.xxx

Palm Beach Gardens, FL – With the increasing growth of accessibility to adult entertainment on hand held devices, one of the most valuable, industry-specific and targeted domain names has been acquired by European mobile experts SGM Media GmbH, the “SexGoesMobile” company.

The announcement from ICM Registry, the operators of the .XXX top-level domain, highlighted Bremen, Germany-based SGM Media’s commitment to invest significant time and resources into developing Mobile.xxx into a destination for accessing adult entertainment. Mobile.xxx, which SGM acquired for $160,000, will provide live cams, video, and dating in 10 languages, among other adult-oriented content. The site will be dedicated to providing the first all-encompassing .XXX destination for mobile devices.

Mobile.xxx owner, SGM Media, has also acquired 350 additional .xxx domains for its affiliate network.

Of the last 5 million visits to ICM Registry’s Search.xxx search engine, 18% were from mobile devices and “mobile” is proving to be an increasing popular search term.

“The growth in consuming online adult entertainment from mobile devices has been extraordinary, and this project to develop an exceptional domain will allow us to create a site that will capture the ever increasing opportunities in the .XXX world,” said Andy Wullmer, CEO of SGM Media. “Search engines such as Google are de ranking adult-related results to filter out content. Aligning with ICM’s search engine Search.xxx is helping us meet the consumer’s demand for simple, efficient ways to find and enjoy online adult content on mobile devices.”

Steve Winyard, Vice President of ICM Registry said the work the company is doing with SGM is a significant indicator of the rapid and continual growth of mobile devices. Winyard said SGM is now part of an increasing number of major names in the adult industry that are adopting .XXX.

“SGM Media is one of the leading mobile companies in the world and their recognition of .XXX shows the global acceptance, popularity, reputation, and potential of the .XXX domain. We will work closely with them on this project to help build a groundswell of attention among appropriate audience.” Winyard said.

About SGM-Media GmbH
SexGoesMobile.com started in 2006 as the first German Mobile Affiliate Program, with Video Portals and Live-cams. The first countries with good revenue and perfect mobile billing were Germany, Austria and Switzerland. Since 2010 SGM expanded its reach and provides more than 70 countries with mobile solutions.
2011 GFY Award: “Best Mobile Company”
2011 YNOT Award: “Best Mobile Services Provider”
2012 XBIZ: nominated as “Best Mobile Company”2012 GFY Award: “Best Mobile Company”
2012 YNOT Award: “Best Mobile Affiliate Program”
More on Search.xxx
Search.xxx offers a clean user interface and intuitive keyword searches. Search.xxx uses the same technology as usual mainstream search engines but is for adult content only. Search.xxx allows you to set your language preference and your sexual orientation preference, as well as to control the “look and feel” of your style preference.” Additionally the service offers 50 pre-set categories and selections already figured out based on popular surfing habits. Recent enhancements allow users to search specifically for videos, still images, cam sites, stores, DVDs and more, making Search.xxx an experience totally focused on delivering exactly the adult entertainment users want: quickly, discreetly and easily.
More on ICM Registry
ICM Registry, headquartered in Palm Beach Gardens, Florida, is the registry operator for the .XXX sponsored top-level domain as approved by ICANN in 2011.  ICM Registry provides the management and supporting infrastructure for this extension offered via registrars around the world.