Landrush is a limited-time opportunity for those who don’t qualify for Sunrise A but want to secure a valued .XXX domain name and avoid first come, first served General Availability risks.
The Landrush period will run for approximately 18 days starting on November 8, 2011. During this limited period, only those members of the adult Sponsored Community can apply for .XXX domain names. Apart from being a member of the adult Sponsored Community, there are no trademark or pre-ownership rights requirements during this phase of the launch.
There is no first come, first served ranking during Landrush. At the end of the Landrush period, those .XXX domain names with a single applicant will be automatically allocated. However, those .XXX domain names with more than one applicant will proceed to a closed mini-auction between the competing parties only.
Landrush is designed for those members of the adult Sponsored Community that want to secure premium .XXX domain names and guarantees either member the chance to purchase premium .XXX domain names or be involved in a closed auction to bid for .XXX domain names.