ICM Registry is delighted to announce that the ICANN Board has approved the .xxx top-level domain.
The decision should soon bring to fruition our six-year effort to create a specific Web address for online adult entertainment, and comes on the heels of an independent review that declared that ICANN’s previous decision to deny .xxx was wrong.
Chairman Stuart Lawley said of the decision: “It’s been a long time coming, but I’m excited about the fact that .xxx will soon become a reality. This is great news.”
ICM Registry will now work with ICANN staff to complete the expedited due diligence on our technical and financial qualifications and to finalize the contract to run .xxx.
Our expectation is that this step will proceed smoothly and will not impede the roll-out of .xxx and we expect to go live with .xxx domains at the start of 2011, if not sooner. We have 110,000 pre-reservations and expect that number to increase now that ICANN has formally approved our application.
The .xxx domain will provide a place online for adult entertainment providers and their service providers who want to be part of voluntary self regulatory community. It will provide a number of benefits to both consumers and producers of adult entertainment including:
- The effective labeling of content, so that individuals and search engines know that .xxx websites likely contain adult content, which will allow for simple and effective filtering for those who wish to do so
- Best Business Practices to provide and promote confidence and certainty in .xxx domains
- More predictable revenue streams, greater customer retention and fewer complaints for adult entertainment suppliers
- A credible self-regulated forum for impacted stakeholders to discuss and develop policies relating to online adult entertainment
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